Your success is very important to us! We recognize that we will not succeed unless you succeed. We have invested a lot of time, energy and money in developing The Birthday Suit Waxing Spa franchise system and we will continue to make it better over time. The markets where we operate will change, our clients’ requirements will change, and we are prepared to adapt our business strategies and tactics as conditions warrant in order to be as competitive as possible in every market. The one thing that will never change is our commitment to keeping our services as an affordable luxury to clients, and treating staff members as valued family and allow them to thrive in a non-sales driven environment.
One of the main reasons that we have remained so successful in the waxing industry is our focus on quality over quantity. We decided from the beginning that we wanted to make sure to hire the best estheticians to provide optimal service for our clients. We did not want a sales person who could be trained to wax. The focus on quality of service has led to the quantity that other businesses strive for. Our client retention is evident by the continued growth and success of our original locations while not changing our focus or providing exceptional service and affordable prices.
We provide ongoing training and support to our franchisees including:
- National and regional advertising campaigns
- Customer lead generation through websites
- A network of peers (fellow franchisees) to provide advice through a company intranet
- Annual conferences
- Franchisee associations